At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Our core brands are Vitamin Well, NOCCO and Barebells, which are present in all Nordic countries, most of Europe, North America, the MENA region, and parts of East Asia. In 2022 we had a revenue of more than 4 billion SEK (~375M EUR) and we have a strong double-digit annual volume growth rate. We provide products in over 40 markets, with an HQ in Stockholm and offices in ten countries around Europe, USA, and Asia Pacific.

Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a solid overarching strategy. Our unceasing product launches illustrates this – we innovate and are not afraid of a failure or two, but we keep our brand identities tight. However, our journey has just begun and we are constantly searching for talents with the right mindset and attitude.  

Does spearheading category growth and innovation in the Swedish market excite you? This is your opportunity to leverage your expertise in category management and take the lead in shaping strategies that will have a direct impact on our success. Scroll down to read more!

Our global function responsible for Insights, Category Management and Shopper Marketing was established in 2023 and is now expanding, and we are looking for a dedicated professional to spearhead our efforts in our home market, Sweden.

In this new role as Category Manager Sweden, you will have the overall responsibility in developing and executing category strategies tailored to the Swedish market, setting best practices that will influence our global operations. 

This is a unique opportunity to lead strategic initiatives that drive our global success. As a key member of our team, you will work closely with our Insights and Shopper Marketing leads and partner with our International Category Manager.

Reporting directly to the Global Head of Insights, Category Management & Shopper Marketing, this role is based at our headquarters in central Stockholm, Sweden. At Vitamin Well Group, we embrace an office-first principle because we firmly believe that our superpowers - collaboration, teamwork, and innovation - fuel our growth. 

THE ROLE AS CATEGORY MANAGER SWEDEN 

• Serve as the Category Point of Contact for SE Retailers and the SE Sales team, ensuring seamless communication and collaboration to meet customer needs and drive category growth.
  
• Develop new partnerships in the SE market and advance our e-commerce agenda to expand our market reach and sales channels.
• Manage the development and maintenance of concept sells, including creating sales presentations for launches and annual reviews, as well as internal playbooks related to Perfect Store and Brand strategies.
• Support and collaborate with the International Category Manager and the global Category Management community across markets to leverage best practices and drive global consistency.
• Enable category growth through in-depth shopper behaviour analysis and provide actionable recommendations on assortment, placement, pricing, and promotions.
• Implement and follow up on category projects and activities aimed at growth, working closely with select retailers to ensure successful execution.
• Support the SE sales organization with strategic category planning and insights to enhance the Perfect Store rate and overall sales effectiveness.
• Develop and execute short- and long-term plans, including taking ownership of existing customer/category projects, concept selling new products, acquiring new customers, and developing an e-commerce strategy.

WHO ARE YOU? 

You are a dynamic professional with a strong background in category management or development, possessing a minimum of 2-3 years of experience within an FMCG company. You have a unique blend of exceptional analytical skills, commercial acumen, and a natural talent for building long-term customer relationships. 

Thriving in an entrepreneurial and fast-moving setting, you take ownership and work efficiently without losing attention to detail.

Essential skills to succeed:

• Proven Experience: A minimum of 2 years of experience from a FMCG company, working in a category management role.
  
• Analytical Proficiency: Strong skills in handling large datasets, identifying key insights, and utilizing tools like Nielsen data and MS Office (Excel, PowerPoint).
  
• Insight Transformation: Ability to translate data into actionable insights and activities, with a talent for storytelling and tailoring information for different audiences.
• Project Management: Experience in initiating, driving, and completing complex projects simultaneously with a structured approach ensuring implementation and follow-up.
• Effective Communication: Strong communicator who can navigate various issues, make quick decisions based on insights and analysis, and maintain a high level of detail.
• Independence and Drive: Self-motivated, thrives in a fast-moving environment, and holds an academic degree, likely in economics with a focus on marketing. Fluent in English and Swedish, both written and spoken.

Welcome with your application at the latest September 12th 2024. We will review applications on an ongoing basis and the position may be filled before the last application day. 

 

As every process is unique and so are you, we will ask you to submit a CV and not only apply with your LinkedIn profile. 

 

LIFE AT VITAMIN WELL GROUP

Our growing family is made up of over 470 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

 

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As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.