Social Media & Content Coordinator - Vitamin Well Denmark
At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
We are looking for a sharp, creative and hands-on Social Media & Content Coordinator to join our team and drive the continued growth of Vitamin Well and NOCCO in Denmark.
In this role, you will not only shape how our brands show up across social platforms – you will also play a key role in creating engaging, platform-native content that connects with communities who share our passion for fitness, performance, and lifestyle.
About the role
As Social Media & Content Coordinator, you will be responsible for executing and developing our social media presence in Denmark, with a strong focus on hands-on content creation. The role combines creativity with execution, bringing ideas to life across platforms such as TikTok and Instagram, with a particular focus on TikTok.
You will work closely with our global and HQ teams, adapting overall strategies and guidelines to the Danish market – ensuring that our content feels locally relevant, culturally on point, and engaging. You will be working across two distinct brands, requiring the ability to adapt tone, content, and approach based on each brand’s identity, audience, and ambitions.
The position reports to Head of Marketing Sweden & Denmark and is based in Copenhagen. You will also manage part-time TikTok content creators, guiding and supporting their work.
Your responsibilities will include
Social media execution & localisation
Execute and optimise social media activities across TikTok and Instagram, adapting global strategies and guidelines to fit the Danish market and audience.
Content creation and execution
Create and produce platform-native content across TikTok and Instagram, from ideation to filming, editing, and publishing. Ensure all content is locally relevant and aligned with brand direction, trends and campaigns.
Campaign alignment
Work closely with the marketing team to align content with key campaign moments across both brands, including product launches, events, and national campaigns.
Influencer collaborations
Plan, negotiate, and manage short-term collaborations with influencers and content creators.
Community management
Actively engage with our audience by responding to comments, messages, and tagged content to grow engagement and build relationships.
Brand tone of voice
Ensure a consistent and relevant tone of voice across all channels, adapted to each brand.
Paid ads
Plan and execute paid social campaigns across platforms such as Meta and TikTok to support awareness and growth.
Performance analysis
Track performance, share insights, and provide regular analysis to inform and improve future activities.
While this is primarily a Monday-to-Friday role, some travel and weekend work will occur.
Who are you
You are a creative and digitally confident professional with 3+ years of experience in social media and digital marketing within consumer brands. Experience from either an in-house role or an agency environment has given you a strong understanding of how content and performance come together.
You combine creativity with structure and know how to turn ideas into engaging, platform-specific content. You are comfortable working within established brand frameworks and enjoy translating global direction into locally relevant and engaging content.
Structured, detail-oriented, and proactive, you thrive in fast-paced, collaborative environments. You take ownership of your work, bring new ideas forward, and continuously look for ways to improve both content and ways of working.
Essential skills to succeed
3+ years of experience within social media and digital marketing, preferably within consumer brands or agencies
Hands-on experience creating content for TikTok and Instagram, with a strong understanding of short-form video
Strong understanding of social media performance and paid social (Meta Business Suite is a plus)
Ability to adapt global brand direction into locally relevant content
Strong written and verbal communication skills in Danish and English
Passion for fitness, wellness, lifestyle, and sports
Structured, detail-oriented, and comfortable working in a fast-paced environment
Welcome with your application at the latest June 26th 2026.
We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.
Life at Vitamin Well Group
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.
- Our teams and open positions
- Marketing
- Role
- Social Media
- Locations
- Copenhagen
- Employment type
- Full-time
Copenhagen
JOIN A PASSIONATE TEAM OF PEOPLE
We are a team dependent on each other to create the best results. Like a high performing sports team every individual counts and we act together towards shared objectives. And like any successful team, we need to keep focused on where we want to go and how we will get there.