We are not just about creating healthier, better-tasting drinks and snacks; we're about building a community. As we've expanded into over 40 markets globally, achieving a continuous two-digit growth year after year, our team has remained at the heart of our operations. Our leadership, including founders and management who have been with us for over a decade, spearheads our vision with dedication and foresight.

Diversity drives our creativity. We have an inclusive environment that respects and values diverse backgrounds and perspectives. Our commitment to unbiased recruitment practices and leadership training ensures that we remain competitive and inclusive, reflecting the global markets we serve.

We empower our employees with the responsibility and accountability to drive initiatives and challenge status quo. Our values of Innovation, Drive, Courage, and Responsibility guide every aspect of our work, ensuring we remain agile and proactive in the quickly evolving functional products segment.

Sustainability isn't just a part of our business strategy; it's integral to our operations. We are committed to minimize our impact on the planet while maximising our positive impact on communities. For example, we use 100% recycled plastics in our Vitamin Well bottles and you won't find palm oil in our products. We support sport events that inspire an active lifestyle and we promote the social inclusion of sports to combat social exclusion.

At Vitamin Well Group, each employee plays a key role in our story. From our in-house design agency crafting tailormade marketing materials to our field sales representatives, our different teams are hands-on in shaping the Vitamin Well journey worldwide. We take pride in our products appearing in every corner store and major retail outlet, reflecting our commitment to quality and consumer trust.

Our employees are our greatest ambassadors. We foster a close-knit environment with frequent team events and opportunities for personal development.

Our commitment to our employee’s well-being includes health benefits, insurance coverage, and wellness initiatives. Our headquarters in Stockholm features a NOCCO gym, open to all employees, and we strive to provide similar facilities at all our offices.

At Vitamin Well Group, we embrace an office-first principle because we believe that our superpowers - collaboration, teamwork, and innovation - fuel our growth. We put great effort into creating an engaging office culture and environment, making it a place of action, laughter, and life. Visitors often comment on the welcoming vibe at our office, and true to our origins, Fridays more often than not come with a Swedish Fika!