Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

The role as Gym Sales Representative Amsterdam Netherlands

We are looking for a Gym Sales Representative Amsterdam and Utrecht for Netherlands who will take ownership of how our brands NOCCO, Barebells, and Vitamin Well perform in your region. That means your presence in the market, your execution power, and your ability to spot opportunities will directly shape our growth in the fitness community in the region. The fitness channel is at the heart of everything we do and this position is vital to engaging consumers who are looking for better-for-you brands for their everyday life.

This is a get-things-done job: build the relationships, nail the execution, and spot the opportunities that push the business forward.

Key responsibilities include

• Deliver on monthly volume and distribution goals and achieve overall objectives and KPI’s in the market by having efficiently planned routes and intentional visits in the region.

• Manage regional distribution and sales of NOCCO, Barebells and Vitamin Well by engaging wholesalers.

• Consistently collect and grow weekly sales orders from assigned accounts.

• Regularly visit clients and conduct follow-up visits to assess needs, manage inventory, enhance sales through upselling/cross-selling, promote trials/samples, and maintain promotion awareness.

• Cultivate strong relationships with fitness and other accounts, advising on product selections and order processes.

• Support marketing in developing awareness in your market by managing local sampling team efforts and coordinating relevant activations, events, and demos. Also during evenings and weekends.

What you can expect

• A dynamic and fast growing company where decisions are made quickly.

• A collaborative and informal workplace with cross-functional teamwork.

• Competitive salary and benefits, including a company car.

• This is where you get to build our brands, shape the market and leave a mark.

Who are you

You are ambitious, resilient and proactive. You see opportunities in the fitness community and act on them. Challenges do not slow you down – they push you to perform better. You thrive in a fast-paced sales environment, balancing hands-on execution in gyms with the ability to think ahead and plan strategically.

You are confident in building relationships and know how to win trust quickly with gym owners, managers and fitness professionals. Your communication is clear, persuasive and professional, making you just as effective in a quick conversation on the gym floor as in structured reporting.

Organisation and planning come naturally to you. You know how to manage your time, cover your territory effectively and still keep an eye on the details. You enjoy working independently but are also a strong team player who contributes to collective success.

Essential skills to succeed

• Minimum one (1) year of sales experience, ideally within gyms, FMCG, retail or account management and proven ability to manage activation events

• Based in Amsterdam, with a valid Driver’s License and fluency in Dutch and English.

• Team player with commercial acumen and a hands-on, solution-oriented mindset who thrives in a fast-paced, winning culture.

• Strong local knowledge of your region and the fitness community.

• A strong personal presence: sporty, energetic, authentic – fitness is part of your lifestyle.

How to Apply

Application deadline: August 14th 2026

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.