Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption. Our portfolio includes Barebells, NOCCO and Vitamin Well. With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world. Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.

We are looking for a social marketing expert with a strong track record of growing brands through organic social media —someone who knows what earns attention, builds communities and keeps brands relevant.

Based at our headquarters in Stockholm, you will work closely with distributor partners across multiple European markets, driving local execution and rapidly growing the Instagram and TikTok presence of Vitamin Well, Barebells and NOCCO.

About the opportunity

Organic social media plays a central role in how we build our brands, and this role is key to accelerating our growth across European distributor markets.

Working closely with distributor partners, you will turn global brand strategies into locally relevant content that feels authentic to each market while remaining unmistakably on brand. You will identify creative content angles, develop scalable ideas, collaborate with creators and help local teams rapidly grow Instagram and TikTok accounts that people genuinely want to follow.

You will monitor performance, identify what drives results and turn insights into stronger execution across markets. You will be a guardian of our brands, safeguarding their identity, ensuring local activities meet our standards, and sharing what works across markets.

Success in this role comes from being proactive, resourceful and persistent. You will not only advise distributor partners—you will help drive ideas through to execution and deliver consistently high standards across markets.

This is a full-time, office-based position based at our global headquarters in Stockholm. Regular travel within Europe is part of the role. The position is part of our global team and reports to the Chief Sales Officer, Vitamin Well Group.

What you will own

• Rapidly grow local Instagram and TikTok communities by helping distributor partners build engaging, sustainable and on-brand social media presence.

• Turn global brand strategies into local relevance, identifying trends, creators and cultural moments that strengthen our brands in every market.

• Drive a social media-first mindset, helping distributor partners make organic social media a central part of their local marketing.

• Plan and coordinate local content creation, ensuring branded merchandise and marketing materials are delivered on time and content shoots are set up for success.

• Measure, learn and improve, using performance data and insights to continuously strengthen execution across markets and share best practice.

What you can expect

• Ownership of organic social media across our European distributor markets.

• The opportunity to shape how some of Europe's fastest-growing brands show up on Instagram and TikTok.

• Close collaboration with colleagues, creators and distributor partners across multiple European markets.

• A fast-moving business where ideas quickly become action.

• An environment that values initiative, creativity and continuous improvement.

Who are you

You know what good looks like on Instagram and TikTok, and you know how to get there.

You combine creative instincts with commercial thinking and know how to create content that builds brands, not just engagement. You stay close to culture, understand which trends are worth acting on and are confident making decisions without waiting for perfect conditions.

You thrive working across markets and know how to build momentum with different stakeholders. You are proactive, resourceful and comfortable pushing initiatives forward to achieve the best possible results. You are equally comfortable discussing creative concepts with creators, reviewing performance data or challenging an idea if you believe there is a better way forward.

What you will bring:

• A strong track record of growing organic social media for consumer brands, either in-house or at an agency. Experience working across multiple European markets is an advantage.

• Deep understanding of Instagram, TikTok, trends, creators and platform algorithms.

• Experience working with multiple stakeholders, markets or external partners, with the ability to influence, challenge and drive execution.

• Confidence using performance data to identify opportunities, improve execution and measure success.

• The ability to manage multiple priorities while maintaining high standards in a fast-moving environment.

• Fluency in English and willingness to travel within Europe.

• Based in Stockholm.

How to Apply

Application deadline: August 16th 2026

We review applications on an ongoing basis and may fill the position before the application deadline. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group

At Vitamin Well Group, we believe that a great workplace fuels great products. With over 750 employees worldwide, our people play an important role in how we build brands, develop products and grow the business. Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.

Across functions and markets, our teams are hands-on in building our brands, developing our products and making them available to consumers around the world. We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.

Promoting active lifestyles is part of our culture. Employees can take part in run clubs, group workouts, races and sporting events that suit different interests and fitness levels. As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.