We created Vitamin Well to provide delicious and healthier alternatives to juices and sodas, NOCCO is the functional drink for anyone dedicated to hard work and improvement, and Barebells provides accessible, better tasting, and healthier alternatives to snacks and meals.

Besides our three main brands, but we also own local brands such as Nobe, Smiling and Tyngre. After having taken leading positions among drinks and protein products within the Nordics, we are now increasingly focused on international expansion, with products in over 40 markets.

It’s clear that not only Nordic consumers long for better tasting and healthier alternatives to traditional beverages and protein-enriched products. To name a few European examples, Vitamin Well has quickly achieved a strong position in Switzerland, both Barebells and Vitamin Well are growing in Germany and NOCCO has strong positions in both Finland and Norway. Meanwhile across the Atlantic, Barebells has rapidly become a favourite for many US consumers.