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At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Our core brands are Vitamin Well, NOCCO and Barebells, which are present in all Nordic countries, most of Europe, North America, the MENA region, and parts of East Asia. In several countries, one or more of our brands have market leading positions. Additionally, we provide local brands in the Nordics, including Nobe aloe vera, Smiling and Tyngre.

Our business has continued to grow rapidly since Vitamin Well Group was founded 2006 in Sweden. Today, our revenue is 650 million euros and we provide products in over 40 markets. Our HQ is in Stockholm and we have offices in more then ten countries around Europe, North America and Asia Pacific.

Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a solid overarching strategy. Our unceasing product launches illustrates this – we innovate and are not afraid of a failure or two, but we keep our brand identities tight. Our products reflect our Swedish origin and are strongly associated with a healthy and active lifestyle, but we have also developed categories and flavours tailored for specific markets and consumer preferences.

After having taken leading positions among drinks and protein products within the Nordics, we are now increasingly focused on international expansion. Clearly, consumers all over the world long for better tasting and healthier alternatives to traditional beverages and protein-enriched products. To name a few examples, Vitamin Well is market leader in Germany, Sweden, and Switzerland. Barebells has market leading positions in all Nordic countries, Estonia, and the Netherlands, while having quickly achieved a top position in both retail and on Amazon in the US. Meanwhile, NOCCO has strong positions in all Nordic countries.

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. Discrimination is not tolerated. We treat our customers, suppliers, and other work-related contacts in the same respectful way.

Together we move forward with our four cultural values in mind: 

Innovation– We are adaptable and constantly challenge ourselves to be creative, innovate, learn, and adjust. 

Courage – We don’t overlook opportunities – we act, dare to take bets, and are not afraid of making mistakes. 

Drive – We are fast paced, persistent and take pride in crossing the finish line. 

Responsibility – We hold ourselves and our colleagues accountable. The standards we set for our products, business ethics, and sustainability are always high.

As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees. Moreover, we believe the social inclusion of sports can be a great tool in the fight against social exclusion.

While we continue to expand Vitamin Well Group’s business, we have also focused on minimizing our impact on the environment. We are proud over the fact that we reduced emissions per revenue / produced product annually since we started measuring in 2017. All Vitamin Well bottles are made of 100 percent recycled plastics, and NOCCO cans are made of 63 percent recycled aluminium. 

We continuously strive to further minimize emissions from production, logistics, packaging, etc. Looking forward, we have defined clear targets to decrease our emissions according to the renowned Science Based Targets initiative.