In 2023, we experienced rapid growth, leading to practical challenges such as running out of desk space at our HQ. While waiting for our new office floor renovation, our COO promptly moved into a phone booth, embodying our company values to ensure our newest employee had a proper desk.

We sponsor and support over 100 sports events annually, including major events like the München Marathon and the World Handball Championship, as well as local races and community events.

We’re committed to the planet, with Vitamin Well bottles crafted from 100% recycled plastics and NOCCO cans from 63% recycled aluminium, proving that great taste and sustainability go hand in hand. Of course, you won’t find any palm oil in our products.

The NOCCO Ice Pop was launched in 2017, inspired by our consumers who came up with the novel idea to freeze NOCCO Caribbean. 

We also offer halal certified Barebells protein bars (in the EU, Switzerland, UK, Asia and Middle East).

In 2024 we launched a new product category, Vitamin Well Zero, celebrated with a popup in central Stockholm that generated a line nearly 1000 meters long! 

2022 saw the introduction of NOCCO Ramonade and our first Barebells Soft Bar, both recognized as Product of the Year.

In 2024 alone we received over 13,000 applicants to join our Vitamin Well Runner teams. Our teams have been running since 2018 and continuously gain momentum.

We value the uniqueness of each of our markets and frequently launch tailormade limited editions. We have for example launched Crispy Nougat bars in the UK, Peanut Butter bars in the US and Licorice bars in the Nordics.

Today, you can find our brands in more than 40 markets worldwide.

The same year we launch an array of new tasty flavours. Have you tried NOBE Sweet Lemon? 

Our brand dedicated to sustainable nuts and fruit - bringing awareness one snack at a time.