At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Our business has grown rapidly since Vitamin Well Group was founded in Sweden in 2006. Currently, we provide products in over 40 markets, with an HQ in Stockholm, Sweden and offices in thirteen countries around Europe, North America, and Asia Pacific.

Vitamin Well made its debut in the US market in 2019, initially introducing the NOCCO Performance Drink, followed by the launch of Barebells in 2020. Since then, the company has witnessed remarkable growth, with its products now widely available across the country in various gyms, gas stations, and grocery stores. Our team is characterized by its high level of engagement, agility, and a shared passion for ensuring our brands become a staple in households across the US.

The US market has rapidly emerged as having one of the most significant global opportunities. In response to this success, we have developed and launched products specifically designed to meet the unique preferences and needs of the US consumer.

Following up on the success in the US and significant consumer demand, Vitamin Well Group launched Barebells in Canada April 2024. Within a short time the brand success continued to follow the same success and growth in a few months.

As Marketing Coordinator Barebells Canada your primary and biggest focus areas will be to support our marketing of Barebells Functional Foods. The role contains various of tasks where you’ll be leading projects, attending events, planning and executing new and upcoming launches making sure we reach our desired target groups in all channels. This role will report directly to Barebells Canada General Manager. 

JOB RESPONSIBILITIES INCLUDE:

• Identifying, reaching out to, and activating content creators.
• Supporting new product and retailer launches.
• Planning, coordinating, and executing brand initiatives.
• Contributing to the successful launch of Barebells in Canada.
• Managing social community engagement by listening, responding, and interacting with Instagram direct messages, comments, and other platforms.
• Assisting the marketing team with product send-outs for content creators, new product launches, and marketing initiatives (e.g., Veganuary).
• Undertaking daily administrative tasks to ensure the smooth functionality and coordination of marketing team activities.
• Effectively managing and organising marketing materials, including clothing inventory and storage.
• Maintaining and ensuring all marketing files, decks, and resources are up to date.
• Attending events and activations as appropriate or required.

JOB REQUIREMENTS:

Personal Characteristics

• Strong organisational, communication, and interpersonal skills.
• Entrepreneurial mindset – we are building this plane as we fly it.
• A ‘make shxt happen’ attitude.
• Strong communication ethic in getting back to customers, suppliers, and internal company personnel.

Skills

• Able to relate cross-functionally in a fast-paced business environment (control without authority).
• Demonstrated ability in multitasking and prioritising workload.
• Ability to manage and measure workload for self and keep senior management abreast of all issues/developments.
• Support the company’s executive leadership with needed information regarding the state of the business to facilitate decision-making.
• Experience with business process development and continuous improvement in managing day-to-day business.
• Familiarity with social media platforms like Instagram, TikTok, and Facebook.
• Create engaging, fun, exciting social campaigns and influencer rosters.

Experience

• 1–2 years of experience in marketing, internships, or related roles (experience in the fitness or CPG industry is a plus).
• Marketing/Communications background an asset.
• Preferably bilingual (French-English).

Interested in the role? We will review applications on an ongoing basis, so we encourage you to submit yours as soon as possible, as the position may be filled quickly.

As every process is unique and so are you, we will ask you to submit a Resume and not only apply with your LinkedIn profile. 

Vitamin Well USA and Barebells Canada is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life At Vitamin Well Group 

Our growing family is made up of over 470 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.