At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Vitamin Well made its debut in the US market in 2019, initially introducing NOCCO, followed by the launch of Barebells in 2020. Since then, the company has witnessed remarkable growth, with its products now widely available across the country in various gyms, gas stations, and grocery stores. Our team is characterized by its high level of engagement, agility, and a shared passion for ensuring our brands become a staple in households across the US.

The US market has rapidly emerged as having one of the most significant global opportunities. In response to this success, we have developed and launched products specifically designed to meet the unique preferences and needs of the US consumer.

Vitamin Well USA is experiencing strong growth with NOCCO performance drinks & Barebells protein bars. Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a strong overarching strategy. 

Our journey has only just begun & we need more curious, collaborative, action-oriented and passionate people who thrive in a fast-paced environment.

NOCCO USA is seeking a talented Social Media Content Creator to join our growing marketing team. In this role, you will play a critical part in crafting and managing NOCCO's presence across social media platforms, with a big focus on TikTok. Your expertise in content creation, audience engagement, and partnerships and collaborations with other creators will help bring our brand to life and grow our community.

You will be a creative lead within the team, challenging both internal and external perspectives on how and where our brands should evolve digitally. You will stay ahead of key lifestyle trends, identifying opportunities that could translate into brand and commercial success. Your work will include creating outstanding content for today’s platforms while constantly seeking out what is next, spotting trends before they even emerge.

This role reports to the NOCCO Marketing Activation Manager and sits within the marketing team based in our Los Angeles office. 

Key Responsibilities include:

Content Creation:

• Develop high-quality, creative, and platform-native content, including TikTok videos, Instagram Reels, stories, and feed posts.
• Brainstorm and execute innovative content ideas that resonate with target audiences and align with current trends.
• Collaborate with external content creators to co-develop or source fresh and engaging content for our platforms.
• Write compelling captions, taglines, and post descriptions tailored for each platform.

Social Media Management:

• Plan, schedule, and post content across TikTok and Instagram, maintaining a consistent and engaging presence.
• Experiment with posting times and formats to maximize reach and engagement.
• Stay proactive in monitoring and joining relevant trends and conversations.

Community Engagement:

• Foster meaningful interactions by responding to comments, messages and mentions in a timely and authentic manner.
• Actively monitor TikTok challenges, viral trends, and user-generated content to build community engagement.

Collaborations and Creator Partnerships:

• Identify TikTok and Instagram creators for potential collaborations that align with our brand.
• Coordinate with creators to develop authentic, high-performing content that builds audience trust.

Paid Ads and Direct-To-Consumer:

• Plan and execute paid ads on Meta and TikTok to drive awareness, amplify campaigns or emphasize specific initiatives.
• Work closely with the direct-to-consumer team to drive traffic to our online stores through creative excellence and TikTok affiliate programs.

Performance Tracking and Optimization:

• Analyze content performance metrics (e.g., engagement rates, views, and audience growth) and provide insights for continuous improvement.
• Utilize analytics to test and refine strategies, ensuring content remains fresh and effective.

Platform Innovation:

• Stay ahead of social media trends, tools, and updates, identifying opportunities for early adoption of new features or formats.
• Regularly propose creative campaigns and fresh ideas to enhance the brand’s presence.

While this is primarily a Monday-to-Friday role, some travel and occasional weekend work may be required.

Skills and Qualifications:

• Proven experience in creating TikTok-native content with a strong understanding of platform trends and best practices.
• Experience creating content for Instagram, with an ability to adapt styles across platforms.
• Strong storytelling skills and a creative approach to content development.
• Excellent communication, organizational, and time-management skills.
• Passion for social media, especially TikTok, and staying updated on emerging trends and tools.
• Ability to work in a fast-paced environment and handle multiple tasks.
• Enthusiasm for fitness, community, and the NOCCO brand.

Interested in the role? We will review applications on an ongoing basis, so we encourage you to submit yours as soon as possible, as the position may be filled quickly.

As every process is unique and so are you, we will ask you to submit a Resume and not only apply with your LinkedIn profile. 

Vitamin Well USA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life At Vitamin Well Group 

Our growing family is made up of over 470 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.