At Vitamin Well Group, we create healthier, great-tasting drinks, snacks, and protein products. Our core brands—Vitamin Well, NOCCO, and Barebells—are available across the Nordic countries, most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with our headquarters in Stockholm and offices in more than ten countries around the world.

Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a solid overarching strategy. Our unceasing product launches illustrates this – we innovate and are not afraid of a failure or two, but we keep our brand identities tight. However, our journey has just begun and we are constantly searching for talents with the right mindset and attitude. 

We are looking for a bubbly, smart and detail-oriented Social Media Lead to join our team and drive the continued growth of our fast-paced, high-energy brands in Finland. You’ll play a key role in shaping how our brands show up across social platforms, connecting with communities who share our passion for fitness, wellness and lifestyle.

The Role as Social Media & Content Lead Finland

As Social Media & Content Lead, you will lead, optimise, and measure our activities in Finland and across social media platforms, with a particular focus on TikTok and Instagram. You are both a brand and people person – understanding the importance of brand consistency while valuing every consumer who engages with us digitally.

You will be a creative lead within the team, challenging both internal and external perspectives on how and where our brands should evolve digitally. You will stay ahead of key lifestyle trends, identifying opportunities that could translate into brand and commercial success. Your work will include creating outstanding content for today’s platforms while constantly seeking out what is next, spotting trends before they even emerge.

This role reports to the Country Marketing Manager and sits within the marketing team based in Helsinki. You will oversee social media platforms across three brands (TikTok and Instagram) and manage part-time TikTok content creators, guiding and supporting their efforts.

What You Will Be Working On:

• Social Media: Develop and execute a cohesive social media strategy for Finland across TikTok and Instagram, with a focus on driving engagement and reaching new audiences.
• Content Creation and Planning: Establish content pillars for each brand and maintain a robust content pipeline, including editing and repurposing content. Leverage events, ambassadors, partners, shoots, retail listings, e-commerce opportunities, community engagement, and trending topics.
• Campaign Alignment: Collaborate with the marketing team to align content with key campaign moments across all three brands, such as product launches, events, and national campaigns.
• Influencer Collaborations: Plan, negotiate, and manage short-term partnerships with influencers and content creators across TikTok and Instagram.
• Community Management: Actively engage with our online audience by responding to comments, direct messages, and tagged posts to grow engagement and followers.
• Brand Tone of Voice: Ensure a consistent and appropriate tone of voice across all channels.
• Paid Ads: Plan and execute paid ads on Meta and TikTok to drive awareness.
• Performance Analysis: Provide weekly reports and analysis of social media performance and results, which will inform future plans.

While this is primarily a Monday-to-Friday role, travel and weekend work may be required.

Who Are You?

You are a creative, digitally savvy professional with over three years of experience in social media and digital marketing within consumer brands, and you ideally have a bachelor’s degree in a relevant field. We believe that your background includes in-house or agency experience, equipping you with a well-rounded understanding of strategy, content creation, and performance.

Passionate about an active lifestyle and well-being, you connect naturally with our brands and audiences. With a strong mix of creativity and practicality, you excel at crafting engaging, platform-specific content and staying ahead of digital trends. Organised, detail-oriented, and proactive, you thrive in fast-paced, collaborative environments, leveraging your strong work ethic and innovative mindset to deliver impactful results and tackle challenges with fresh, efficient approaches.

Essential Skills to Succeed

• Proven social media and digital marketing experience (minimum 3+ years) within consumer brands or digital/creative agencies
•  Experience creating content across multiple platforms (Instagram, TikTok, Facebook, YouTube, etc.)
• Understanding of paid advertising and hands-on experience with Meta Business Suite is an advantage
• Strong written and verbal communication skills in Finnish and English
• Passion for fitness, wellness, lifestyle, and the sports community
• Strong organisational skills and attention to detail
• Ability to work both independently and collaboratively in a team setting
• A valid driver’s licence

Does this sound like you?

Welcome with your application at the latest 1st of May 2025. We will review applications on an ongoing basis, so we encourage you to submit yours as soon as possible, as the position may be filled quickly. 

As every process is unique and so are you, we will ask you to submit a CV and not only apply with your LinkedIn profile. 

LIFE AT VITAMIN WELL GROUP

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.