At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

The global teams at Vitamin Well Group support a fast-paced, international organisation built around our core brands Vitamin Well, NOCCO, and Barebells. As we grow across markets, we focus on building strong, scalable brand and consumer experiences, while equipping local teams with the tools, structure, and creative excellence needed to succeed. Paid Social Media is a strategic lever in driving brand visibility, engagement, and growth at scale.

About the role  

As our Paid Social Media Specialist, you will be the in-house expert at Vitamin Well Group for paid social media. You will play a central role in planning, executing, and following up campaigns across all brands and markets, with a primary focus on Meta platforms.  

This is a recently established and hands-on role where your ability to collaborate with local teams, ensure best-in-class execution, and continuously improve performance through structured follow-up will be key to success. You will be based at our HQ in Stockholm and work closely with both central and local marketing teams across multiple countries.

In short your responsibilities will be:

• Campaign Management: Plan and coordinate paid social campaigns across all brands and local markets, ensuring high-quality execution and consistency.
• Performance Follow-Up: Track and analyse campaign results, identify learnings, and work with local teams to optimise future activities.
• Platform Expertise: Act as the internal specialist on Meta Business Manager and similar tools. Stay up to date with platform changes and best practices.
• Collaboration & Support: Work closely with local marketing teams, provide guidance, training, and support to strengthen their local paid media capabilities.
• Reporting & Insights: Develop and maintain central reporting structures and dashboards to ensure clear visibility of campaign activity and results across markets.

What you will achieve: 

• In your first 3–6 months, you will establish ways of working for campaign coordination and follow-up, build trust with internal teams and platform partners, and ensure clear visibility in tracking and reporting.
• From 6 months onward, you will optimise campaign quality and consistency, strengthen local capabilities, and streamline collaboration. Over time, you will roll out a scalable paid social framework to support brand growth and continuously improve planning, execution, and follow-up.

Who are you  

• Experience. 6+ years in paid social media, with a strong track record of directly running campaigns—most likely including time in an agency, equipping you to manage multiple brands, markets, and shifting priorities.
• Campaign execution. Experienced in planning and executing campaigns end to end, with precision, structure, and a deep understanding of platform tools.
• Platform expertise. Deep understanding of formats, audience dynamics, and platform behaviours—and how to translate them into brand-building outcomes.
• Data-driven & analytical. Comfortable interpreting performance metrics, drawing insights, and using them to optimise future campaigns.
• Stakeholder management. Able to balance priorities, build trust across teams, and identify where paid social adds the most strategic value.
• Global coordination. Collaborates effectively across central and local teams—supporting markets while aligning efforts in a fast-paced, growth-oriented environment.
• Language & working style. You value the benefits of in-office collaboration and teamwork, and communicate fluently in both Swedish and English in a professional setting.

This is not a role for autopilot. It is for someone who knows paid social, takes pride in the details, and knows how to move things forward.

Welcome with your application at the latest August 10th 2025. 

We will review applications on an ongoing basis and the position may be filled before the last application day.  While we appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.