At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

Vitamin Well Group is establishing a new subsidiary to reinforce our commitment to the Benelux region. With Vitamin Well, Barebells and NOCCO expanding in the market, we are forming a local team covering sales, finance, marketing and operations to drive that growth. This move strengthens our presence and sets us up for long-term success. 

We are not here to blend in, we are here to grow. 

The role as Sales Representative Retail Antwerp-Leuven

We are looking for a Field Sales Representative Retail for Antwerp-Leuven who will be responsible for developing distribution and sales within the retail channel in the region (supermarkets, convenience, specialty stores). The retail channel is a cornerstone for reaching everyday consumers, and this position is vital to winning visibility and availability for our brands. In this role you will have autonomy and ownership of your local market, with a clear focus on driving sales, opening new accounts, and building strong customer relationships for NOCCO, Barebells and Vitamin Well.

Turn shelf space into brand space. Drive visibility, grow distribution, and own your market.

Key Responsibilities include

• Deliver on monthly volume and distribution goals and achieve overall objectives and KPI’s in the market by having efficiently planned routes and intentional visits in the region.
• Manage regional distribution and sales of NOCCO, Barebells and Vitamin Well by actively engaging retail customers and wholesalers.
• Consistently collect and grow weekly sales orders from assigned accounts.
• Regularly visit clients and conduct follow-up visits to assess needs, manage inventory, enhance sales through upselling/cross-selling, promote trials/samples, and maintain promotion awareness.
• Actively seek out and open new Retail customer accounts, expanding the market presence in your cluster.
• Monitor competitor activities and market trends, providing timely insights to stay competitive.
• Support marketing in developing awareness in your market by managing local sampling team efforts and coordinating relevant activations, events, and demos – also during evenings and weekends.

What you can expect

• A dynamic and fast growing company where decisions are made quickly.
• A collaborative and informal workplace with cross-functional teamwork.
• Competitive salary and benefits, including a company car.
• This is where sales meet impact; drive distribution, beat the competition, and set the pace in your market.

Who are you

You have at least one year of experience in sales or account management within FMCG, grocery retail or convenience. You understand the market, know the target group, and can turn product knowledge into business. You work in a structured way, take responsibility, and build relationships with both credibility and pace.

We are looking for someone who thrives in our world. With a genuine ‘can do’ mindset, you like being where the action is – in stores. You know that results come from smart planning, sharp execution, and making sure our products win the right place, every time.

Essential skills to succeed

• Minimum one (1) year of sales or account management experience within FMCG, grocery retail or convenience
• Based in Antwerp-Leuven, with a valid Driver’s License and fluency in Dutch and English.
• Team player with commercial acumen and a hands-on, solution-oriented mindset who thrives in a fast-paced, winning culture.

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Welcome with your application at the latest October 31st 2025. 

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.