Vitamin Well Group offers functional beverages, snacks, and protein products with outstanding taste. Our brands—Vitamin Well, NOCCO, and Barebells—are available across much of Europe, North America, the MENA region, and parts of Asia–Pacific. With annual revenue exceeding €650 million, we operate in more than 40 markets, headquartered in Stockholm with offices in fourteen countries worldwide.

We value diversity and welcome applications from all candidates regardless of gender, age, origin, religion, sexual orientation, disability, or identity. The Vitamin Well Group fosters an inclusive work environment where differences are seen as a strength and everyone has equal opportunities, irrespective of background or life circumstances.

About the role

The Social Media Coordinator position sits within the German Marketing team. You report directly to the Social Media & Content Lead at Barebells Functional Foods Deutschland GmbH.

You will support the day-to-day execution of our Instagram strategy across all three brand accounts (Vitamin Well, NOCCO, Barebells), with a focus on editorial planning, content ideation and creation, uploading, and community management. You will also coordinate the internal creator squad and support launches, content days, and paid formats.

The role is hands-on and data-informed. You monitor trends, translate insights into actionable content ideas, and create concise reports. 

Close collaboration with the Social Media & Content Lead, the German Marketing team, the Social team at HQ, Group Marketing in Stockholm, and external partners and creators is essential.

You’ll be part of a fast-moving, creative environment where ideas turn into content that truly connects — live, relevant, and on brand.

Your Responsibilities

• Operational execution of the TikTok and Instagram strategy across all three brands, including editorial calendar creation, content ideation and production, publishing, and post maintenance
• Management of the internal creator squad with coordination, clear communication, structured briefings, and alignment on content priorities
• Support for launches, content days, sampling stunts, and paid formats
• Contribution to partnership content, giveaways, and retail activations
• Community management covering comments, direct messages, timely responses, and proactive community care
• Trend and format research with translation into actionable content ideas
• Support for campaign briefings, content production, and send-outs, plus creation of social reports with KPI documentation, highlights, and trend analyses

What makes you successful in this role

• Passion for content ideation and structured social planning informed by performance analytics
• High motivation to engage diverse audiences and drive community growth
• Sharp instinct for current trends and relevant creators/voices
• Proven experience in the social media field
• A keen eye for aesthetics and brand storytelling
• Structured, analytical, self-driven working style with strong execution and a love of new challenges
• Bonus: Photography skills
• Bonus: Experience managing athlete or influencer agreements in a social media context

Who you are

• You love social in the best sense: ideas + structure. You think creatively, plan with focus, and take posts from first sketch to go-live—fast, never sloppy.
• You understand brand and tone. Storytelling is your thing, and you truly listen to the community. In comments you stay composed, respectful, and clear—even when it gets critical. Brand safety is a mindset, not a buzzword.
• You work data-informed: you test, form hypotheses, and turn KPIs into next steps. You spot trends early and know what’s hype versus what actually moves our brands.
• You take ownership—from briefing, prep, shoots/content days and upload to community replies and reporting. Clean organization, reliable timings, and a high quality bar are a given.
• You’re a team player and a clear communicator. You work closely with creators, agencies, and colleagues, give constructive feedback—and take it just as well. On content days, you’re hands-on.
• Your style is proactive, dependable, and pragmatic. When campaigns go live, you’re there—calm, solution-oriented, and detail-driven. You don’t just want things done right—you want them done well.

What to expect with us

• A role with responsibility, clarity, and impact — you shape the social media presence of our three brands and steer content from concept to upload.
• A work environment that combines pace with structure — creativity with an editorial calendar, content days, and data-driven refinement; your high quality bar fits right in.
• Colleagues who live collaboration, rely on one another, and want to get better together.
• Modern tools (social and analytics), clear processes, and the opportunity to make a visible impact.
• Genuine international exposure: close collaboration with Group Marketing at our HQ in Stockholm.
• An office in a prime location by the Alster — with an on-site office gym to clear your head.
• Access to Wellpass: a Germany-wide network for fitness, wellness, and sport.
• Flexible monthly benefits (e.g., mobility allowance, lunch subsidy, shopping vouchers).
• Tax-advantaged leasing of electronic devices (e.g., laptop, phone, tablet).
• Our products — seriously tasty, always stocked in the office.
• Employee discounts with selected partners.

Apply by 31 October 2025 — we’re excited to meet someone who lives marketing and can visibly move our brands forward.

Feel free to share your LinkedIn profile with us — a first look is often enough to get a good sense of each other. If you like, attach your CV as well. It helps us quickly understand your path and decide whether we can move to the next step together.

And if there’s something that usually doesn’t show up on a CV but really defines you, tell us — that’s exactly the kind of thing we’re curious about.

We’re looking forward to getting to know you.

Working at Vitamin Well Group

We’re 600+ colleagues across 14 countries — bringing different experiences, perspectives, and ideas. This diversity is part of our strength. As a Swedish company, we live a culture built on fairness, trust, and mutual respect. We decide fast, think entrepreneurially, and execute together.

We take responsibility — for our products, our environmental footprint, and our impact on society. And for us, movement, health, and personal accountability aren’t just marketing lines; they’re part of our everyday work.

During the application process, we may ask you to complete a short personality and logic assessment via our partner Alva Labs. This helps us make fair, consistent decisions and ensure the role is genuinely a good fit for you.