At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

Vitamin Well Group in Asia Pacific

In Asia Pacific, we grow through strong distributor partnerships and high-impact consumer activations. The region represents a strategic growth priority, driven by ambitious expansion plans and a clear expectation of in-market execution. In Hong Kong, we operate with our brands NOCCO, Vitamin Well and Barebells across fitness, lifestyle and HORECA channels — and see significant further potential for expansion.

To accelerate growth and strengthen our commercial presence, we are now looking for a dedicated field-based Assistant Sales Manager.

About the role  

This is a commercially driven, field-based sales role focused on accelerating distribution and sell-through across fitness and HORECA channels in Hong Kong.

You will be responsible for expanding our presence in gyms, fitness studios, lifestyle operators, hotels, restaurants and cafés. The majority of your time will be spent in the market — visiting accounts, identifying new opportunities, strengthening relationships and ensuring consistent brand execution at point of sale.

Success in this role depends on structured account planning, proactive prospecting and the ability to translate customer relationships into measurable commercial growth. In addition to building distribution, you will analyse sales performance, identify gaps and prioritise actions that improve results.

The position is employed by our local distribution partner in Hong Kong and fully dedicated to Vitamin Well Group. You will work closely with the local distributor team in day-to-day operations, while reporting to the Sales Manager APAC, Distributor Markets, based in Singapore. The role is based in Fo Tan, New Territories, and is primarily field-based across Hong Kong.

Responsibilities include:

• Manage and grow key accounts across fitness, HORECA and lifestyle channels in Hong Kong

• Proactively identify and secure new customer opportunities within gyms, studios, hotels, restaurants and cafés

• Conduct regular and structured account visits to build strong, long-term relationships

• Develop and execute account-specific sales plans, promotions and activation initiatives

• Negotiate pricing, trading terms and commercial agreements

• Drive product visibility and execution at point of sale to increase sell-through

• Analyse sales performance, prepare regular sales reports and gather market intelligence

• Manage Advertising & Promotion budgets in line with agreed brand and commercial plans

• Work closely with regional stakeholders and brand principals to ensure alignment with strategy

What you can expect

• Clear commercial ownership in a priority APAC market, with direct impact on brand growth in Hong Kong

• A hands-on, market-facing role where your presence and performance truly matter

• Close collaboration with regional and global teams, with visibility across the organisation

• A straightforward opportunity: if you are passionate about fitness, community and the lifestyle our brands represent, this role allows you to combine that passion with a driven, field-based sales career

Who are you  

You are a field-oriented sales professional who understands that growth comes from regular customer visits, strong relationships and consistent follow-up. You are comfortable approaching decision-makers, discussing commercial terms and building long-term partnerships across fitness and HORECA channels.

You take ownership of your accounts and work in a structured, disciplined way. You are proactive, reliable and comfortable working independently in a market-facing role.

An interest in fitness, sports or active lifestyles — and familiarity with the gym or fitness community in Hong Kong — will be an advantage.

Essential skills to succeed

• 3–4 years of relevant sales experience, preferably within FMCG, beverages, sports nutrition or HORECA-related industries

• Demonstrated experience managing and growing customer accounts

• Experience negotiating pricing, trading terms and promotional agreements

• Experience developing and executing account-specific sales plans and promotions

• Experience reviewing sales performance and preparing sales or market reports

• Strong communication and presentation skills

• Fluency in spoken and written English and Cantonese

Welcome with your application at the latest Match 15th 2026. 

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.