At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Our core brands are Vitamin Well, NOCCO and Barebells - they are present in all Nordic countries, most of Europe, North America, the MENA region, and parts of East Asia. Our revenue exceeds 500 million EURO and we have a strong double-digit annual volume growth rate. We provide products in over 40 markets, with an HQ in Stockholm and offices in ten countries around Europe, USA, and Asia Pacific.

In the UK and Ireland, NOCCO launched in 2018 followed shortly by Barebells. Today, the two brands are present across multiple channels including grocery, online, convenience and sport and fitness. Vitamin Well joined the portfolio as the third brand in April this year. Working across the Vitamin Well portfolio means working together at a high pace with a focus on innovation and business advantages. It is the employees who make a difference every day and who are our main competitive advantage. But our journey has only just begun. Are you in?

ARE YOU OUR NEW SOCIAL MEDIA & CONTENT MANAGER?

We are looking for a bubbly, smart and detailed social media manager to help continue the journey of our fast growing brands in the UK and Ireland: NOCCO, Barebells and Vitamin Well.

The Role as Social Media & Content Manager

As Social Media & Content Manager, you will lead, optimise, and measure our activities in the UK&I and across social media platforms, with a particular focus on TikTok. You are both a brand and people person – understanding the importance of brand consistency while valuing every consumer who engages with us digitally.

You will be a creative lead within the team, challenging both internal and external perspectives on how and where our brands should evolve digitally. You will stay ahead of key lifestyle trends, identifying opportunities that could translate into brand and commercial success. Your work will include creating outstanding content for today’s platforms while constantly seeking out what is next, spotting trends before they even emerge.

This role reports to the Head of Marketing and sits within the marketing team based in London. You will oversee social media platforms across three brands (TikTok and Instagram) and manage a team of part-time TikTok content creators (one per brand), guiding and supporting their efforts.

What You Will Be Working On:

• Social Media: Develop and execute a cohesive UK&I social media strategy across TikTok and Instagram, with a focus on driving engagement and reaching new audiences.
• Content Creation and Planning: Establish content pillars for each brand and maintain a robust content pipeline, leveraging events, ambassadors, partners, shoots, retail listings, e-commerce opportunities, community engagement, and trending topics.
• Campaign Alignment: Collaborate with the marketing team to align content with key campaign moments across all three brands, such as product launches, events, and national campaigns.
• Influencer Collaborations: Plan, negotiate, and manage short-term partnerships with influencers and content creators across TikTok and Instagram.
• Community Management: Actively engage with our online audience by responding to comments, direct messages, and tagged posts to grow engagement and followers.
• Brand Tone of Voice: Ensure a consistent and appropriate tone of voice across all channels.
• Paid Ads: Plan and execute paid ads on Meta and TikTok to drive awareness.
• Direct-to-Consumer: Work closely with the direct-to-consumer team to drive traffic to our online stores through e.g. creative excellence and TikTok affiliate programmes.
• Performance Analysis: Provide weekly reports and analysis of social media performance and results, which will inform future plans. 

While this is primarily a Monday-to-Friday role, some travel and occasional weekend work may be required.

Who Are You?

You are a creative, digitally savvy professional with over three years of experience in social media and digital marketing within an FMCG brand. Passionate about fitness, wellness, and the sports community, you connect naturally with our brands and audiences. With a strong mix of creativity and practicality, you excel at crafting engaging, platform-specific content and staying ahead of digital trends. Organised, detail-oriented, and proactive, you thrive in fast-paced, collaborative environments, leveraging your strong work ethic and innovative mindset to deliver impactful results and tackle challenges with fresh, efficient approaches.

Essential Skills to Succeed

• Proven social media and digital marketing experience (3+ years) within a FMCG brand
• Experience creating content across multiple platforms
• Paid advertising knowledge is an advantage
• Strong written and verbal communication skills
• Passion for fitness, wellness, and the sports community
• Strong organisational skills and attention to detail
• Ability to work both independently and as part of a team
• A full, valid UK driving licence

Interested in the role? We will review applications on an ongoing basis, so we encourage you to submit yours as soon as possible, as the position may be filled quickly.

Life at Vitamin Well Group 

Our growing family is made up of over 470 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimising our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

We are committed to fostering an inclusive and diverse workplace and encourage applications from people of all backgrounds, experiences, and perspectives—everyone is welcome here.

As every process is unique and so are you, we will ask you to submit a CV and not only apply with your LinkedIn profile.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objectively as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.