At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Our core brands are Vitamin Well, NOCCO and Barebells, which are present in all Nordic countries, most of Europe, North America, the MENA region, and parts of East Asia. Our revenue exceeds 500 million EURO and we have a strong double-digit annual volume growth rate. We provide products in over 40 markets, with an HQ in Stockholm and offices in ten countries around Europe, USA, and Asia Pacific.

Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a solid overarching strategy. Our unceasing product launches illustrates this – we innovate and are not afraid of a failure or two, but we keep our brand identities tight. However, our journey has just begun and we are constantly searching for talents with the right mindset and attitude.

As our Paid Social Media Specialist at Vitamin Well Group Headquarters in Stockholm, you will play a key role as the go-to expert for paid media, with a focus on Meta platforms. You will coordinate paid media activities across markets, train teams in subsidiaries, and ensure their success through your expertise.

If you are a hands-on specialist who thrives on optimising campaigns, analysing data, and collaborating with diverse teams, this role offers an exciting opportunity to drive impactful results in a fast-paced, innovative environment.

This is a newly created position where you will take ownership of our paid media strategy and execution, ensuring its success across markets. Acting as the in-house expert, you will coordinate activities, provide training for local teams, and maintain alignment with business goals. Your focus will be on optimising campaigns, leveraging platform partnerships (primarily Meta), and driving measurable results. You will be part of our Marketing Organisation at HQ Stockholm. 

Key Responsibilities Include: 

• Platform Expertise: Act as the in-house specialist on Meta Business Center and other digital platforms, building strong partnerships and staying ahead of platform innovations.
• Ownership of Paid Media: Coordinate and execute all activities across the paid social media spectrum.
• Campaign Optimisation: Manage media buys, refine strategies for maximum ROI, and achieve key performance metrics, including CPA and CPC.
• Data Analysis and Reporting: Develop and maintain a centralised dashboard to track campaign performance and provide actionable insights.
• Training and Coordination: Train and support subsidiary teams to ensure consistent and effective execution of paid media activities across markets.

What You Will Achieve

• First 6 Months: Establish relationships with Meta and other platforms, execute on paid media actions, and set up a real-time performance reporting system.
• 6-12 Months: Optimise processes, strengthen collaboration with regional teams, and prepare for scaling.
• 12 Months and beyond: Roll out a paid media framework to support entry into new and existing markets, and implement advanced performance tracking to continually enhance ROI.

About You

We are looking for a specialist who is:

• Experienced in Paid Media: You have proven expertise in Meta’s tools and a track record of managing high-performing campaigns.
• Data-Driven and Analytical: You excel at turning performance metrics into actionable strategies.
• Hands-On and Detail-Oriented: You are comfortable managing campaign details directly and refining them for maximum impact.
• Collaborative and Supportive: You enjoy working with diverse teams, supporting them, and enabling their success.

To succeed you have most likely have more then 10 years of work experience and a successful track record of managing Paid Social Media in a growth or scale up setting. 

Welcome with your application at the latest January 5th 2025. We will review applications on an ongoing basis and the position may be filled before the last application day. 

As every process is unique and so are you, we will ask you to submit a CV and not only apply with your LinkedIn profile. 

Life At Vitamin Well Group 

Our growing family is made up of over 470 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.