At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Vitamin Well made its debut in the US market in 2019, initially introducing NOCCO, followed by the launch of Barebells in 2020. Since then, the company has witnessed remarkable growth, with its products now widely available across the country in various gyms, gas stations, and grocery stores. Our team is characterized by its high level of engagement, agility, and a shared passion for ensuring our brands become a staple in households across the US.

The US market has rapidly emerged as having one of the most significant global opportunities. In response to this success, we have developed and launched products specifically designed to meet the unique preferences and needs of the US consumer

Vitamin Well USA is experiencing strong growth with Barebells protein bars & NOCCO performance drinks. Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a strong overarching strategy. Our journey has only just begun & we need more curious, collaborative, action-oriented and passionate people who thrive in a fast-paced environment.

Role summary

As the Barebells Content Creator, you’ll be in the driver’s seat as you conceptualize, create, and publish out-of-this-world video content for our social media accounts, such as Instagram and TikTok. You’ll work closely with the entire marketing team to craft viral-worthy content that leaves an impression on viewers, driving awareness, engagement and brand loyalty. We’re looking for that person who quickly identifies trends, oozes creative ideas (and can turn them into stellar content), and is always ready with a camera to dive in!

Key Responsibilities:

• Content Creation: Own the content strategy + creation - always pushing the boundaries and being ahead of other brands. Plan, shoot, edit, and post high-quality videos that are engaging, shareable, and aligned with the Barebells brand voice. Confident and excited about being in front of the camera.
• Trend Analysis: Stay up-to-date with social media trends, challenges, and viral content to ensure our videos are timely and relevant. Must have a keen interest in pop culture, memes, and internet trends that shape online communities.
• Creativity: Plan new content ideas, campaigns, and video formats to increase engagement and attract new followers. Be able to consistently think outside of the box.
• Community Engagement: Interact with followers, respond to comments, and foster a positive community around our brand on social media.
• Collaborations: Work with influencers, creators, and internal teams to develop exciting collaborative content.
• Performance Monitoring: Analyze video performance metrics (likes, shares, comments, engagement rate) to continuously optimize content strategy.
• Brand Consistency: Ensure all content maintains the voice, tone, and aesthetic of the brand, while also adapting to (for example TikTok’s) informal and dynamic platform.

Desired Skills & Experience

• Proven Experience: 2-3 years of experience creating viral, quality content for TikTok or other social media platforms.
• Strong Understanding of Social Media In-depth knowledge of for example Instagram Reels and TikTok’s features, trends, filters, music, and best practices.
• Creativity: Ability to think outside the box and come up with fun, innovative content ideas that resonate with a young and diverse audience.
• Video Editing Skills: Proficiency with video editing tools (TikTok’s native editor, CapCut, Adobe Premiere, Final Cut Pro, etc.).
• Excellent Communication: Strong written and verbal communication skills, with a talent for crafting engaging captions and messaging.
• Self-Starter: Ability to work independently, manage time effectively, and meet deadlines in a fast-paced environment with the expectation of posting daily.
• Analytical Skills: Comfort with analyzing performance data to understand trends and optimize future content.
• Experience with Other Social Platforms: Possess a working knowledge of YouTube Shorts, Meta, Snap, and additional social platforms.

Travel: 40-50% during peak months/events

Interested in the role? We will review applications on an ongoing basis, so we encourage you to submit yours as soon as possible, as the position may be filled quickly.

As every process is unique and so are you, we will ask you to submit a Resume and not only apply with your LinkedIn profile.

Vitamin Well USA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life At Vitamin Well Group

Our growing family is made up of over 500 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.