Country Marketing Manager Finland - Drive ideas into action!
At Vitamin Well Group, we create healthier, great-tasting drinks, snacks, and protein products. Our core brands—Vitamin Well, NOCCO, and Barebells—are available across the Nordic countries, most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with our headquarters in Stockholm and offices in more than ten countries around the world.
Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a solid overarching strategy. Our unceasing product launches illustrates this – we innovate and are not afraid of a failure or two, but we keep our brand identities tight. However, our journey has just begun and we are constantly searching for talents with the right mindset and attitude.

As Country Marketing Manager Finland, you’ll lead with energy, act with ownership, and inspire a team to deliver bold marketing that drives real results. You’ll work across exciting consumer brands, turn strategy into action, and collaborate across teams to grow both business and brand.

The role
As our Country Marketing Manager you’ll lead the execution and activation of our brands in the Finnish market. With entrepreneurial energy and a relentless focus on building strong relations both internally and externally you will grow both our business and brand love. You’ll lead a small, passionate team and inspire them to think big and act fast. You’re more about creating opportunities than building long term plans.
What you’ll do
- Lead and inspire a lean, agile marketing team to punch above its weight.
- Build a marketing culture of experimentation, energy, and execution.
- Identify opportunities others miss, and move fast to capitalize on them.
How to succeed in the role
Success in this role means becoming a bridge between our Global HQ, our Creative Studio in Stockholm, and your local market. You will:
- Execute global brand guidelines and campaigns with creative excellence and local relevance.
- Collaborate closely with our global brand and creative teams to ensure consistency without losing agility.
- Understand the local consumer deeply and adapt campaigns in ways that amplify their impact without diluting the core message.
- Be a cultural translator — bringing global strategies to life in a way that connects with local audiences emotionally and authentically.
- You’ll need the ability to zoom out and think strategically, while also zooming in to execute with precision, style, and impact.
Who you are
We’re looking for someone with a relevant university degree and 3+ years of experience in a similar marketing leadership role - someone who’s ready to take the next step in their career and lead with both vision and action.
You're a high-drive, high-energy marketeer with a relentless can-do attitude. As a natural motivator, you lead by example and bring people with you – no matter how fast the pace or how big the challenge. Strategic by nature, but hands-on by instinct, you know exactly when to zoom out and set the course, and when to dive in and get things done.
With a strong track record in marketing strategy, brand activation and team leadership – ideally within FMCG or consumer-focused industries – you bring structure, clarity and ambition to everything you touch. You're driven by results, but you never lose sight of the people who make them happen. You understand how to lead cross-functional collaboration, how to prioritize across multiple brands and initiatives, and how to turn insight into action.
You’re not looking to maintain—you’re here to build, to grow, and to make an impact. You thrive in fast-moving environments where entrepreneurial thinking is not just welcomed but expected. And most of all, you believe in the power of brand, culture, and team to drive real business results.
Welcome with your application at the latest May 23, 2025. Please submit your application in English. We will review applications on an ongoing basis and the position may be filled before the last application day.
As every process is unique and so are you, we will ask you to submit a CV and not only apply with your LinkedIn profile.
LIFE AT VITAMIN WELL GROUP
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Lab.
Helsinki
JOIN A PASSIONATE TEAM OF PEOPLE
We are a team dependent on each other to create the best results. Like a high performing sports team every individual counts and we act together towards shared objectives. And like any successful team, we need to keep focused on where we want to go and how we will get there.
Country Marketing Manager Finland - Drive ideas into action!
Loading application form
Already working at Vitamin Well Group?
Let’s recruit together and find your next colleague.