At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

Vitamin Well Group in MENA

In MENA, we grow through strong distributor partnerships and high-impact consumer activations. With rising awareness and retail expansion in the Gulf, we are investing further in on-the-ground content creation, local community building, and platform-native storytelling across TikTok and Instagram. 

About the role

We are looking for a Social Media & Content Coordinator based in Dubai to support the growth of Vitamin Well, NOCCO, and Barebells in the UAE.

This is a hands-on, content-focused role where you will create, coordinate, and publish social media content — bringing our brands to life across TikTok, Reels and Instagram. You will work closely with our UAE distributor, ensuring strong local presence and brand expression across key channels and communities.

The position is employed by our local distribution partner but fully dedicated to Vitamin Well Group, working closely with our APAC/MENA hub in Singapore and the Global Social team in Stockholm.

In short, your responsibilities will be:

• Plan and produce engaging short-form content for TikTok and Reels (filming, editing, posting)
• Coordinate with local creators, athletes, and ambassadors to capture authentic content
• Adapt trending formats into brand-relevant videos and stories
• Support local activations and events, capturing live content and behind-the-scenes moments
• Maintain a content calendar and align with both distributor activities and global brand guidelines
• Manage digital assets, post scheduling, and basic performance tracking (reach, engagement, etc.)

What You Can Expect

• Real ownership of local channels and content — from concept to publish
• A fast, collaborative environment where initiative and creativity are valued
• Close support from experienced teams in Singapore and Stockholm
• A chance to shape how three international lifestyle brands connect with UAE audiences

Who You Are

You are a creative, energetic, and digitally fluent communicator who loves bringing brands to life through social media. You understand what resonates locally, know your way around TikTok, Reels and Instagram, and enjoy working at the intersection of sport, lifestyle, and content creation.

You are organised, proactive, and confident managing multiple projects — from planning a content shoot to capturing an activation in real time.

Essential Skills to Succeed

• 1–3 years of experience in social media, content creation, or marketing coordination
• Genuine interest in fitness, sport, and active lifestyles
• Proven ability to film and edit short-form video content (CapCut or similar tools)
• Strong understanding of TikTok and Instagram trends and visual storytelling
• Experience collaborating with creators, athletes, or community partners
• Fluent English; Arabic is an advantage
• Organised and reliable, with strong attention to detail and deadlines

This position is based in Dubai and employed through our local distribution partner, requiring local work eligibility (citizen, resident, or valid work permit).

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Welcome with your application at the latest November 20th 2025. 

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.