At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

Vitamin Well Group is growing fast in Portugal (managed through our distributor partner), with Barebells, NOCCO and Vitamin Well gaining momentum across fitness, retail and lifestyle. 

To support this growth, we are hiring a Marketing & Social Media Coordinator Portugal to drive our local presence — bringing the brands into gyms, events and everyday moments across the market.

About the role  

As our first Marketing & Social Media Coordinator Portugal, you will manage the day-to-day marketing activation for Barebells, NOCCO and Vitamin Well in the local market, combining practical execution with a strong focus on social media.

A key part of your role is identifying and capturing what matters in the market — activity in gyms, events, sampling, creators and community touchpoints — and turning it into relevant content for TikTok and Instagram. You will film, photograph, spot trends and share insights to ensure our social presence reflects what is happening locally.

You will also organise and support marketing initiatives such as events, sampling and partnerships, ensuring they run smoothly and follow our brand guidelines.

The role is full time and based in Lisbon. You will report to the Head of Marketing Spain and work closely with the team in Madrid, as well as the Global Social and Global Marketing teams in Stockholm.

In short, your responsibilities will include

Social media activation

• Capture content from gyms, events, sampling and community activity (video + photo).

• Film short-form material suitable for TikTok and Instagram.

• Spot local trends and share insights with the global social team.

• Support localised content for the Portuguese market.

• Help ensure our social presence reflects what is happening in the market.

On-the-ground activation

• Support events, sampling initiatives, sponsorship deliveries and product launches.

• Build relationships with gyms, athletes, creators, communities and local partners.

• Secure consistent and professional marketing execution at all activities.

Marketing coordination

• Manage requests and information flow between Portugal, Spain and global teams.

• Coordinate product samples, assets and event kits.

• Track timelines, follow-ups and support aligned brand activity in the market.

What you can expect

• A fast-moving, energetic and collaborative environment

• A clear role in shaping Vitamin Well Group’s presence in Portugal

• Close teamwork with Vitamin Well Spain Marketing and support from our Global Social team

• A hands-on, get-things-done role with plenty of fun along the way

Who you are

You are organised enough to keep projects moving but flexible when plans shift. You have a natural connection to fitness, sport or lifestyle culture and enjoy being out in the market, meeting people and representing our brands. You work with structure, react quickly and keep a solutions-focused approach.

You understand the pace of events, gyms and partnerships, and you know how to turn that activity into content that feels relevant and local. You see the angle, capture what matters and shape it into something that works on TikTok and Instagram.

This is the role for you if you enjoy making things happen in the market — and turning those moments into content people actually want to engage with.

Essential skills to succeed

• Experience in activation, brand support, field marketing, events or similar hands-on roles within FMCG, sports, lifestyle or community-driven environments.

• Strong interest in social media — especially TikTok and Instagram.

• Confidence in filming and capturing content (phone-first, short-form video).

• Strong organisational skills and an execution-focused mindset.

• Comfortable handling multiple tasks and stakeholders.

• Genuine interest in fitness, wellness and active lifestyles.

• Fluent in Portuguese and English (Spanish is a plus).

• Based in Lisbon.

• Valid driving licence and flexibility to travel across Portugal for events.

Welcome with your application at the latest January 11th 2026. 

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.