At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

Vitamin Well Group has established a local subsidiary to accelerate growth in the Benelux region. With Vitamin Well, Barebells and NOCCO continuing to gain traction, we are now looking for a Sales Representative Retail to take full ownership of the Antwerp–Leuven area.

This is a hands-on field sales role with real responsibility from day one, suited for someone who treats their territory like a business and takes pride in outperforming the market.

The role as Sales Representative Retail Antwerp-Leuven

As Sales Representative Retail for Antwerp–Leuven, you own the retail performance of your territory across supermarkets, convenience and specialty stores. Retail is where our brands win or lose, and your job is to make sure they win.

You plan your routes, prioritise your accounts and make commercial decisions about where to invest your time to drive the biggest impact.

Your focus is clear: grow distribution, increase volume and secure strong in-store execution for NOCCO, Barebells and Vitamin Well. You will work close to customers, close to the shelf and close to the numbers.

Key Responsibilities include

Own volume, distribution and visibility across your territory, with clear monthly targets and accountability for results
Manage retail and wholesale customers, building long-term relationships that deliver results
Secure weekly orders and grow existing accounts through smart prioritisation
Visit stores consistently to follow up, manage availability, improve placement and activate promotions
Open new retail accounts and expand our footprint in your area
Track competitor activity and market trends and translate insights into action
Support local marketing efforts through sampling, activations and demos, including occasional evenings and weekends

What you can expect

A fast-moving organisation where decisions are made close to the business and ownership is expected
High autonomy, clear targets and support when needed, without unnecessary layers
A collaborative, informal culture with short paths between teams
Competitive salary and benefits, including a company car
Strong performance in this role is visible and creates opportunities within a growing organisation.

Who are you

You have experience from sales or account management within FMCG, grocery retail or convenience and you are comfortable working independently in the field. You understand how stores operate, how decisions are made and what it takes to win space on shelf.

You are structured, accountable and commercially sharp. You enjoy being in stores, talking to people and getting things done. You plan well, execute cleanly and do not wait to be told what to do next.

You connect with brands that sit at the intersection of sports, lifestyle and everyday consumption, and you understand how that translates to retail.

Essential skills to succeed

At least one year of experience in FMCG sales or account management within retail or convenience
Based in the Antwerp–Leuven area, with a valid driving licence
Fluent in Dutch and English
Commercial, hands-on and comfortable in a fast-paced environment where results matter

Welcome with your application at the latest February 28th 2026.

We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.