At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

Vitamin Well Group in the US 

Vitamin Well made its debut in the US market in 2019, initially introducing NOCCO, followed by the launch of Barebells in 2020. Since then, the company has witnessed remarkable growth, with its products now widely available across the country in various gyms, gas stations, and grocery stores. Our team is characterized by its high level of engagement, agility, and a shared passion for ensuring our brands become a staple in households across the US.

The US market has rapidly emerged as having one of the most significant volume increases across our markets. In response to this success, we have developed and launched products specifically designed to meet the unique preferences and needs of the US consumer.

Enter Canada

Following up on the success in the US and significant consumer demand, Vitamin Well Group launched Barebells in Canada April 2024. Within a short time the brand success continued to follow the same success and growth in a very short time. We continue to grow and build awareness across all channels and show exciting new distribution in 2026.

About the Role 

As the National Account Manager, Grocery & Mass your primary and biggest focus areas will be to support our category management and share of shelf advice for our National Accounts in grocery and mass in Canada. The role contains various of tasks where you’ll be leading Sales Initiatives across all grocery and mass, large format grocery, mass and assess category data, make decisions in category assortment based on Nielsen / SPINS data. Review New POG assortment, analyze data that requires necessary recommendations and or changes. Help to build opportunities in shelf space distribution, new listings and ensure all presentations are seeking new listings across all majors. Support brokers to ensure they are on task to attain listings as well as meeting sales objectives. Build wholesale network and grow distribution. Work with all grocery, mass Category buyers/directors and distributors.

This role is eligible to be fully remote in Canada with expected travel to key retailers, and occasional travel to our Los Angeles HQ.

This is what you can expect to be doing:

• Head office presentation to all key grocery and mass accounts across Canada

• New product launches / New Retailer launches -POG / MOD Assessment and recommendations within the time required.

• Build ACV across all grocery, mass and increase sku assortment

• Undertake daily administrative tasks to ensure the functionality and coordination to support brokers and accounts with presentations and new distribution

• Effectively manage/ organize data and category information

• Create Sales presentations and sales support for all accounts

• Visit Key Retailer H.O to meet with Sr. Cat. Managers and review as well as advise on changes/ opportunities

• Build presentations with proper market data and category insights to capture maximum market share and share of shelf.

• Build category expertise in the set to become the leader in each retailer

• Explore white space opportunities while keeping retailers engaged by providing factual

• category data as well as analysis.

• Provide Category value by managing and analysis each retailer dashboard to assess proper velocities

• Manage Trade Spend and financial for each account to ensure proper spending and distribution is being achieved

• Explore and build off shelf opportunities to create consumer engagement

What you will need to succeed:
Strong organizational, communication and interpersonal skills

• Able to relate cross-functionally in a fast-paced business environment (control without authority)

• Entrepreneurial mindset- we are building this plane as we fly it Demonstrated ability in multitasking and prioritizing workload

• Ability to manage and measure workload for self and keep senior management abreast of all issues/developments.

• Strong communication ethic in getting back to customers, suppliers, and internal company personnel.

• Support the company’s executive leadership with needed information regarding the state of the business to facilitate decision making.

• Experience with business process development and continuous improvement in the managing of day to day business

• 3-5 years of experience in category management with CPG / Specifically with Large National Key Accounts in Grocery and Mass.

• Preferably Bi-Lingual (French -English)

• Strong Knowledge in Data capture, POG and Convenience Retail landscape

• Familiarity with Category Data software and reporting : Neilsen , Spins , IRI

• Strong skills with head office presentations and clear understanding of the Canadian Grocery and mass channel.

• Must have strong Excel / Word /PPT / POG management tools / Retail POG software support

• Independent thinker and worker with minimal supervision

• Experience with category assessment and management specifically in National Key Grocery and mass accounts.

• Understands POG/MOD timing and its implementations as well as its requirements

• Financial understanding in building account P&L to ensure proper account management

• Forecasting and demand planning experience in managing inventory as well as seasonality.

• Has built industry knowledge and experience in such accounts as Loblaws, Wal-Mart, Sobey’s, and Metro etc.

• Works well in a fast paced growing category and can meet deadlines on time.
  

Welcome with your application at the latest March 1, 2026. We will review applications on an ongoing basis and the position may be filled before the last application day.

We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Vitamin Well USA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Life at Vitamin Well Group

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.