At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

In New Zealand, we have made our entry with Barebells. To support continued growth, we are looking for a TikTok- and Instagram-native who instinctively understands our brands, tone, and what resonates locally — driving on-the-ground content creation, local community building, and platform-native storytelling to scale our presence over time.

About the role

Based in Auckland, this role as Social Media & Content Coordinator is focused on growing Barebells in New Zealand, with scope to expand across additional brands as the business evolves.

This is a hands-on role centred on creating, coordinating and publishing social content — bringing our brands to life across TikTok, Reels, and Instagram. You will work closely with our distributor partner while owning content creation and day-to-day execution locally, building and growing our presence with support from our APAC hub in Singapore and the Global Social team in Stockholm.

We are open to shaping your engagement with us based on your availability and fit. This role will probably start part-time and suits someone who is already working or engaged in our world — for example within fitness, sport, or content creation — and wants to build something alongside that.

In short, your responsibilities will be:

• Create and produce engaging short-form content for TikTok and Reels (filming, editing, posting)

• Be out in gyms, events, and local communities capturing real, in-the-moment content

• Adapt trends and formats into brand-relevant videos and stories

• Work with local creators, athletes, and ambassadors to generate authentic content

• Engage with the community through comments, mentions, and UGC in a natural, on-brand way

• Keep content consistent with campaigns, distributor activities, and global brand guidelines

• Track what performs and continuously adjust content based on results

What you can expect

• Real responsibility for creating and growing local channels

• You will be the one filming, editing, and posting — not briefing others.

• A fast-paced setup that values ideas and execution

• Direct impact on how Barebells connects with the New Zealand community

• Building lifestyle brands rooted in community, culture, and real conversations

Who you are

You are a creative, energetic, and digitally fluent communicator who loves bringing brands to life through social media. You understand what resonates locally, know your way around TikTok, Reels, and Instagram, and enjoy creating content at the intersection of sport, lifestyle, and culture.

You have a strong sense of what feels current on social and what does not. You prefer content that is simple, fast, and native to the platform over anything overproduced or slow.

You are organised, proactive, and comfortable owning the full content flow — from planning a shoot to capturing and publishing content in real time.

Essential skills to succeed

• 1–3 years of hands-on experience in social media or content creation

• Comfortable filming, editing, and publishing short-form video using CapCut or similar tools, and being on camera when relevant

• Confident collaborating with creators, athletes, and community partners

• Genuine interest in fitness, sport, and active lifestyles

• Organised, reliable, and able to work independently in a fast-moving environment

• Based in Auckland with the right to work in New Zealand

We want to see what you can do. Send us your CV and — more importantly — links to content you have created.

This could include:

• Your own TikTok or Instagram channels

• Examples of content you’ve created that performed well (with context or metrics)

• Collaborations you have done with other creators

• Anything that shows your creative range or audience engagement If you already have a following — even a small but engaged one — make sure we can see it

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.