Paid Social Specialist - Vitamin Well Group
At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
About the role
We are looking for a Paid Social Specialist to execute and evolve paid social campaigns across multiple brands and markets, with a primary focus on building brand awareness while maintaining a strong link to performance and sales.
In this role, you will work closely with the paid social team and cross-functional stakeholders to launch, manage, and optimise campaigns. You will support turning insights, trends, and content into results, while developing your skills within paid social and performance marketing.
Key responsibilities
Execute paid social campaigns across platforms such as TikTok and Meta
Support the identification and scaling of high-performing organic content into paid campaigns
Manage campaign setup and support day-to-day optimisation
Monitor performance and contribute to reporting and analysis
Support A/B testing across creatives, audiences, and formats
Work closely with organic social and design teams to ensure a strong and consistent content flow
Stay up to date on platform developments, trends, and emerging formats
Collaborate with local marketing teams to support market-specific adaptations
Contribute to documenting learnings and developing best practices
Who are you
You have 2–4+ years of experience within paid social, digital marketing, or performance marketing, and hands-on experience running campaigns on platforms such as TikTok and Meta. You have a basic understanding of social-first creatives and how content performs across social platforms.
You are familiar with campaign setup and optimisation, A/B testing, and performance tracking and reporting. You take a data-driven approach, use insights to improve performance, and are motivated to keep learning and developing your skills.
You are comfortable working in a fast-paced, test-and-learn environment and work closely with teams across marketing, brand, and creative.
What you will bring
2–4+ years of experience within paid social, digital marketing, or performance marketing
Hands-on experience running campaigns on TikTok and/or Meta
Basic understanding of social-first creatives and performance drivers
Familiar with campaign setup, optimisation, A/B testing, and performance tracking
Strong analytical mindset and willingness to learn from data
Comfortable working in a fast-paced, test-and-learn environment
Strong collaboration and communication skills
It is a plus if you have
Experience from FMCG, DTC, or other consumer brands
Experience working with influencer or creator collaborations
Understanding of tracking and attribution (e.g. pixel, SKAN, CAPI)
Experience working with UGC
Interest in social trends, content, and digital culture
Welcome with your application at the latest April 26th 2026.
We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.
Life at Vitamin Well Group
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.
- Locations
- Stockholm
- Employment type
- Full-time
Stockholm
JOIN A PASSIONATE TEAM OF PEOPLE
We are a team dependent on each other to create the best results. Like a high performing sports team every individual counts and we act together towards shared objectives. And like any successful team, we need to keep focused on where we want to go and how we will get there.