Paid Social Manager - Vitamin Well Group
At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
About the role
We are looking for a Paid Social Manager to strengthen and scale our paid social presence across markets. In this role, you will work closely with brand, content, and performance, with a clear focus on driving awareness, engagement, and growth. You will play a key role in shaping how we work with paid social across platforms, markets, and brands, from strategy through to execution and optimisation.
You will drive brand awareness while ensuring a clear connection to performance and sales, and continuously explore new formats, tools, and approaches to improve results. You will also work closely with local marketing teams to ensure relevance across markets, while sharing insights, results, and recommendations with stakeholders.
Staying up to date on platform developments, trends, and new opportunities is a natural part of how you work, and you use these insights to continuously develop our paid social approach.
Key responsibilities
Define and drive paid social strategy across platforms such as TikTok and Meta
Identify high-performing organic content and scale it through paid campaigns
Plan and execute market- and brand-specific campaigns aligned with business goals
Launch, manage, and continuously optimise campaigns based on data and insights
Work closely with brand, creative, and design teams to secure a strong and relevant content pipeline
Define and evolve best practices for paid social across markets
Who are you
You have 6+ years of experience within paid social, performance marketing, or similar roles, and a strong track record of running and scaling campaigns on platforms like TikTok and Meta. You have a strong understanding of social-first creatives and how they contribute to brand awareness, engagement, and conversion.
You are used to working hands-on with campaign setup, optimisation, and budget management, and you use data, testing, and insights to continuously improve performance. You work across teams and markets, and know how to adapt campaigns to different audiences and contexts.
What you will bring
6+ years of experience within paid social, performance marketing, or similar roles
Hands-on experience running and scaling campaigns on TikTok and Meta
Strong understanding of social-first creatives and performance drivers
Experience with campaign setup, optimisation, and budget management
Experience working with UGC, testing frameworks, and performance analysis
Data-driven, with the ability to turn insights into action
Comfortable operating in a fast-paced, test-and-learn environment
Used to working cross-functionally with brand, marketing, and creative teams
It is a plus if you have
Experience from a startup or scale-up environment within consumer brands
Experience scaling organic-to-paid content loops
Experience working with influencer or creator partnerships
Experience using AI tools to support campaign optimisation and reporting
Understanding of attribution models and tracking (e.g. pixel, SKAN, CAPI)
Welcome with your application at the latest April 26th 2026.
We will review applications on an ongoing basis and the position may be filled before the last application day. We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.
Life at Vitamin Well Group
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.
- Locations
- Stockholm
- Employment type
- Full-time
Stockholm
JOIN A PASSIONATE TEAM OF PEOPLE
We are a team dependent on each other to create the best results. Like a high performing sports team every individual counts and we act together towards shared objectives. And like any successful team, we need to keep focused on where we want to go and how we will get there.