At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

Our Digital Sales team operate across markets on a global scope. Together, they drive and scale our D2C and Marketplace business, combining commercial focus with data-driven execution. Digital is a key part of our future growth strategy, and the team plays a central role in accelerating sales, strengthening our direct consumer relationships, and shaping the next phase of our digital journey.

About the role

We are looking for a hands-on, data-driven CRM Lead with a strong doer mindset to join our growing digital sales team.

In this role, you will lead our CRM and customer lifecycle marketing across channels like email, SMS and marketing automation – with a clear focus on LTV, retention and profitable growth.

You will drive, build and continuously optimize our CRM strategy to strengthen customer relationships and create long-term value. The role combines strategy and execution – where you will set the direction while staying close to the work, especially within segmentation, automation flows and personalization.

You will not have direct reports initially, but you will work closely with our CRM Specialist and local markets.

Key responsibilities

• Own both strategy and hands-on execution within CRM and lifecycle marketing

• Plan, implement and optimize customer journeys across email, SMS and other owned channels

• Use data, AI and automation to continuously improve segmentation, personalization and customer journeys

• Drive retention and customer lifetime value across our global D2C channels

• Analyze performance and customer data to track KPIs and continuously improve LTV and retention

• Own and optimize key CRM automation flows such as onboarding, reactivation and loyalty

• Collaborate closely with performance marketing and other teams to build a strong full-funnel approach

• Evaluate and introduce new tools, channels and opportunities within CRM and customer engagement

• Act as a go-to person for CRM, sharing knowledge, setting best practices and raising the bar across the organization

Who you are

You have 5–10+ years of experience within CRM, lifecycle marketing or marketing automation, and are confident managing and optimizing customer communication end to end – with a clear focus on retention and customer lifetime value.

You combine a hands-on approach with strong analytical skills, using data to continuously improve customer journeys, increase engagement and scale revenue.

Beyond day-to-day work, you bring insights that strengthen the overall strategy and support sustainable growth. You thrive in a fast-paced environment where ownership, structure and commercial impact matter.

What you will bring

• 5–10+ years of hands-on CRM or lifecycle marketing experience, preferably within D2C e-commerce

• Strong understanding of the full customer lifecycle – from acquisition to retention, loyalty and reactivation

• Experience working with CRM and marketing automation platforms, especially Klaviyo or similar

• Strong knowledge of segmentation, personalization and customer data strategies, with the ability to translate insights into improved customer journeys and business performance

• Experience with A/B testing, customer journey optimization and data-driven decision making, combined with a solid understanding of attribution and how CRM contributes to overall marketing performance

• A strong commercial mindset, with experience working towards KPIs such as LTV, retention rate, repeat purchase rate and contribution margin

• Experience with – or strong interest in – AI-driven CRM tools (e.g. predictive segmentation, personalization, automation and content generation)

• A collaborative team player who communicates clearly in both Swedish and English, written and spoken

Welcome with your application at the latest May 8th 2026. 

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.