At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

We are looking for a sharp, creative and detail-oriented Social Media Lead to join our team and drive the continued growth of our fast-paced, high-energy brands in Finland. You will play a key role in shaping how Vitamin Well and NÅBE show up across social platforms, connecting with communities who share our passion for fitness, wellness, and lifestyle.

About the role

As Social Media & Content Lead, you will own, develop, and follow up on our social media activities in Finland across Vitamin Well and NÅBE, with a particular focus on key platforms such as TikTok and Instagram.

You will act as a creative lead within the team, challenging both internal and external perspectives on how and where our brands should evolve digitally. You stay close to lifestyle and platform trends, identifying opportunities that can translate into brand and commercial impact. Your work includes creating strong, platform-relevant content for today, while continuously exploring what is next.

Working across two different brand contexts requires an ability to adapt content and approach based on each brand’s identity, audience, and ambitions.

The position reports to Head of Markets Finland & Norway and is based in Helsinki. You will also manage part-time TikTok content creators, guiding and supporting their work.

What you will be working on

• Social Media
  Own and develop a cohesive social media strategy for Finland across key social media platforms, including TikTok and Instagram, focused on driving engagement and reaching new audiences.

• Content creation and planning
  Define content pillars for each brand and maintain a strong and relevant content pipeline, including editing and repurposing content. Leverage events, ambassadors, partners, shoots, retail, e-commerce opportunities, community engagement, and trends.

• Campaign alignment
  Work closely with the marketing team to align content with key campaign moments across both brands, including product launches, events, and national campaigns.

• Influencer collaborations
  Plan, negotiate, and manage short-term collaborations with influencers and content creators.

• Community management
  Actively engage with our audience by responding to comments, messages, and tagged content to grow engagement and build relationships.

• Brand tone of voice
  Ensure a consistent and relevant tone of voice across all channels, adapted to each brand.

• Paid ads
  Plan and execute paid social campaigns across platforms such as Meta and TikTok to support awareness and growth.

• Performance analysis
  Track performance, share insights, and provide regular analysis to inform and improve future activities.

While this is primarily a Monday-to-Friday role, some travel and weekend work will occur.

Who are you

You are a creative and digitally confident professional with 3+ years of experience in social media and digital marketing within consumer brands. Experience from either an in-house role or an agency environment has given you a strong understanding of how strategy, content, and performance come together.

A genuine interest in fitness, wellness, and lifestyle makes it easy for you to connect with our brands and audiences. You combine creativity with structure and know how to turn ideas into engaging, platform-specific content. Balancing brand and people comes naturally to you – understanding the importance of brand consistency while valuing every consumer who engages with us digitally.

Structured, detail-oriented, and proactive, you thrive in fast-paced, collaborative environments. You take ownership of your work, bring new ideas forward, and continuously look for ways to improve both content and ways of working.

Essential skills to succeed

• Proven experience within social media and digital marketing (3+ years), preferably within consumer brands or agencies

• Experience creating content across platforms such as TikTok and Instagram

• Understanding of paid social; experience with Meta Business Suite is a plus

• Strong written and verbal communication skills in Finnish and English

• Passion for fitness, wellness, lifestyle, and sports

• Strong organisational skills and attention to detail

• Ability to work both independently and collaboratively

• A valid driver’s licence

Welcome with your application at the latest May 29th 2026. 

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.