At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

In the Benelux region, we operate through a distributor model and local team, with growing visibility and demand across all three brands. Social media is a key channel—critical to how we build relevance, engage audiences, and activate our brands.

We are now looking for a Social Media & Content Lead to manage execution across TikTok and Instagram. You will turn strategy into content, and content into results.

About the role

As Social Media & Content Lead Benelux, you manage day-to-day social media activity across TikTok and Instagram—planning, publishing, creator partnerships, and community engagement. Your focus is sharp, brand-aligned execution. You adapt global content, create what is needed locally, and act with speed and clarity.

You report to the Head of Marketing Distributor Markets and collaborate with the Social Media and Brand teams at global HQ in Stockholm. The role is part of the Benelux marketing team and is based in Amsterdam. 

Making content is easy. Knowing when to pause, pivot fast, or hold your ground—that is where this role earns its weight.

What you will do:

• Channel execution: Plan, publish, and maintain social media activity across TikTok and Instagram.
• Content creation and adaptation: Produce and tailor content that reflects our brands, fits the local culture, and performs on platform.
• Collaborations: Identify, brief, and manage creators, influencers, and ambassadors.
• Community engagement: Respond to comments, DMs and tags to keep the brands visible and connected.
• Campaign localisation: Adapt global campaigns and launches to fit the Benelux audience.
• Performance tracking: Measure, report, and adjust based on platform insights.
• Cross-team coordination: Align with Benelux marketing team as well as HQ on brand direction, messaging and timing.

What you can expect

• Defined responsibility for executing social media in the Benelux markets
• Close collaboration with HQ and visibility across three distinct brands
• Fast pace, real impact in a hands-on, brand-led environment

Who are you

You are structured, confident, and understand what makes content relevant. You move between execution and decision-making with ease, and bring a calm, consistent approach even when things shift quickly.

You work well across teams and are comfortable in a role that requires both execution and judgement. You know how to brief a creator, run a post, and explain a result—without overcomplicating any of it.

To succeed in this role, you need:

• 2–3 years of experience in social media or digital marketing, ideally in FMCG, lifestyle, or agency
• Hands-on experience with TikTok and Instagram, from content to publishing to performance
• Strong organisational skills to handle priorities, calendars and output
• An intuitive grasp of our brand tone – you understand how we sound, and how that translates to social
• Fluency in English and Dutch; French is a strong plus
• Based in Amsterdam, with the right to work in the EU

Welcome with your application at the latest 9th August 2025. We will review applications on an ongoing basis and the position may be filled before the last application day. 

We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.