A modern, healthier and tasty alternative to sodas and sugary juices. That’s what the founders of Vitamin Well were missing on the Swedish beverage market back in 2008. As they also had trouble finding a good enough alternative outside of Sweden, they decided to create their very own functional drink. A beverage that was tasty, nutritious and contained less sugar. A beverage that they wanted to drink themselves.

And as it turned out, more people wanted to drink them. Today the success of the Swedish vitamin drink is a fact. But it doesn’t end here, Vitamin Well is continuously striving to launch even better, smarter and tastier drinks.